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About Steve

photo of Steve Hedberg

It was most likely that 6th grade yearbook design contest that set Steve Hedberg on his path. It would be the first of hundreds of publication covers he would design, and several awards he would win.

Steve earned a BFA in Communication Arts at VCU. Publication design became the focus of his career when he co-launched Poets, Artists & Madmen, an arts & literature monthly. PA&M went weekly after a few years and he and his business partner published hundreds of issues over a seven-year run. Steve built a foundation of expertise creating publications as well as marketing and distributing them.

Steve went on to design and art direct a number of magazines, including 16 years as creative director of Richmond Magazine, a city monthly with a circulation of 50,000. For the past several years, Steve has been leading the creative direction, design and production of Virginia Magazine, the University of Virginia's alumni quarterly, which reaches 225,000 readers.

For his work at Virginia Magazine, Folio named Steve runner-up Art Director of the Year in 2019, behind only Time Magazine’s AD. He has won dozens of other awards from Folio's Ozzie Awards, the City Regional Magazine Association and the Virginia Press Association.

Steve has expanded his work to focus on branding and visual identity over the past five years. He led a full visual rebranding of UVA Alumni Association, and has developed the visual identity of events, programs, and businesses.

Steve lives with his wife and two daughters in Richmond, Virginia, and continues to create magazines, brands and anything that comes his way. And when he's not designing or art directing, he's probably painting.


Folio Magazine's Ozzie Awards

Finalist - Cover Design, Virginia Magazine, 2023

1st Place - Overall Art Direction, Virginia Magazine, 2021

1st Place - Full Issue Design, Virginia Magazine, 2021

Finalist - Cover Design, Virginia Magazine, 2021

1st Place - Feature Design, Virginia Magazine, 2020
Finalist - Section Design, Virginia Magazine, 2020

Finalist - Art Director of the Year, Virginia Magazine, 2019

Finalist - Cover, Redesign, Special Issue and Overall Art Direction, Virginia Magazine, 2019


Virginia Press Association

Thirty-five awards for work at Richmond Magazine, including four Best in Shows and 15 first-place showings, 2002-2016


“Top 40 under 40” Award recipient

Style Weekly, Richmond, VA, October 2008


City and Regional Magazine Association

Awards for work at Richmond Magazine:

Bronze Award - General Excellence, 2003

Bronze Award - Reader Service, 2003

Bronze Award - Civic Journalism, 2002


Atlanta Magazine’s Best of Atlanta

Best New Publication - Poets, Artists & Madmen, 1996


Exhibiting visual artist with nine solo shows in area galleries.

Visit my visual arts site at
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