It was most likely that 6th grade yearbook design contest that set Steve Hedberg on his path. It would be the first of hundreds of publication covers he would design, and several awards he would win.

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Steve earned a BFA in Communication Arts at VCU. Publication design became the focus of his career when he co-launched Poets, Artists & Madmen, an arts & literature monthly. PA&M went weekly after a few years and he and his business partner published hundreds of issues over a seven-year run. Steve built a foundation of expertise creating publications as well as marketing and distributing them.

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Steve went on to design and art direct a number of magazines, including 16 years as creative director of Richmond Magazine, a city monthly with a circulation of 50,000. For the past several years, Steve has been leading the creative direction, design and production of Virginia Magazine, the University of Virginia's alumni quarterly, which reaches 225,000 readers.

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For his work at Virginia Magazine, Folio named Steve runner-up Art Director of the Year in 2019, behind only Time Magazine’s AD. He has won dozens of other awards from Folio's Ozzie Awards, the City Regional Magazine Association and the Virginia Press Association.

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Steve has expanded his work to focus on branding and visual identity over the past five years. He led a full visual rebranding of UVA Alumni Association, and has developed the visual identity of events, programs, and businesses.

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Steve lives with his wife and two daughters in Richmond, Virginia, and continues to create magazines, brands and anything that comes his way. And when he's not designing or art directing, he's probably painting.